Economic Perspective on Entrepreneurship - Ateeya Manzoor

The concept of entrepreneurship is multifaceted. There are varied, diverse and somewhat contradictory sets of definitions of the term. As a way out the definitional dilemma, this article aims to explain the economic perspective on entrepreneurship.

The economic perspective rests on certain economic variables which include innovation, risk bearing, and resource mobilization.

Innovation/Creativity: In this approach, entrepreneurs are individuals who carry out new combination of productive resources. The key ingredient, the carrying out of new combination (or innovation) distinguishes entrepreneurs from non-entrepreneurs. While new venture creation appears as the most prevalent form of entrepreneurship, there exist other forms. Entrepreneurship also involves the initiation of changes in the form of subsequent expansion in the amount of goods produced, and in existing form or structure of organisational relationships.

In the entrepreneurship literature, some scholars have questioned the use of organization creation as criterion for entrepreneurship. It has been argued that organizations such as political parties, associations and social groups are always created by people who are not "entrepreneurs." Interesting as it might sound, the terms entrepreneurship and entrepreneur have been adopted by varied scholars to meet the innovation and spirit of the time. This is evidenced by attempts to apply entrepreneurial thinking to contemporary team-oriented workplace strategies. Members of such groups - political parties, associations and social groups - therefore, could be called entrepreneurial teams. Besides, activities inherent in such groups have flourished in recent years, and are increasingly being described as social entrepreneurship.

Risk Taking: This is another economic variable upon which the economic perspective revolves. Risk taking distinguishes entrepreneurs from non-entrepreneurs. Generally, entrepreneurs are calculated risk takers. They bear the uncertainty in market dynamics. This notion has its critics and advocates. Entrepreneurs may not necessarily risk her own funds but risk other personal capital such as reputation and the possibility of being more gainfully employed elsewhere.

Resource Mobilization: here, entrepreneurship is reflected in alertness to perceived profit opportunities in the economy. This implies the allocation of resources in pursuit of opportunities with the entrepreneur playing the role of an opportunity identifier. This way, entrepreneurs are distinguished by their ability to identify persistent shocks or challenges (of long term opportunities) to the environment, and then to synthesize the information and take decisive actions based upon it.

This article has conceptualized entrepreneurship based on resource mobilization, risk taking, and innovation. Beyond the above-mentioned economic variables, entrepreneurship can also be viewed based on a set of personal characteristics, motives and incentives of the actor in the entrepreneurship act. This is the psychological perspective, the subject of a future article. In addition to the psychological perspective, we shall also examine the process and small business

Ms. Ateeya Manzoor is a managing director and management strategist and partner at Mayfair Management Group.
As a professional with over fifteen years of experience, Ateeya Manzoor has worked with a large range of clients in various industries and sizes, ranging from large publicly traded financial institutions and technology firms, large resorts to midsized oil and gas companies, to small non-profits requiring a fresh perspective.
To read more, please visit here: http://ateeyamanzoorpost.simplesite.com

A Look at Stock Trading From a Business Perspective by Ateeya Manzoor

Because of the large size of the stock market, beginner investors seem to feel overwhelmed as to where to even begin investing their money. To most people, the market presents a tangled web of options but does not provide the road map of clarity to direct their way along way in their investment adventure.

Ateeya Manzoor believes that the key to investing in stocks is to become as educated as possible so that you know exactly what is taking place at all times. This helps people to make logical and sound decisions about their money, thus, reducing the stress involved with investing.

The average person, when beginning to entertain the idea of investing in the market, falls into one of two categories. Category one is the gambler who feels that investing is definitely a form of gambling and no matter what they do, they are certain that they will lose money rather than make money. It seems that this opinion of investing in stocks is either formed from friends and family that have lost in the stock market or personal experience.

If a person has personally lost in the stock market, it is quite evident that they were not educated enough at the time of their investment into the stock market. Therefore, they must become educated as to what exactly the stock market is as well as how it works in order to become successful investor.

Category two, on the other hand, represents the "go-getter" investor, which is an individual who knows that they should invest into the stock market for the security of their financial future, but they have absolutely no idea where to begin. The "go-getters" tend to leave their financial decisions up to professionals; therefore, they are unable to explain why they own a certain stock.

A typical "go-getter" operates in blind faith, as one stock goes up in value, they more than likely will purchase it. The "go-getter" is in worse shape than the gambler in that they will invest like everyone else and then wonder why they receive unsatisfactory or devastating results. This just proves that the average person should become thoroughly educated about the stock market as well as stocks before investment takes place.

Ateeya Manzoor is a managing director and management strategist and partner at Mayfair Management Group.
As a professional with over fifteen years of experience, Ateeya Manzoor has worked with a large range of clients in various industries and sizes, ranging from large publicly traded financial institutions and technology firms, large resorts to midsized oil and gas companies, to small non-profits requiring a fresh perspective.
To read more, please visit here: https://ateeyamanzoor.wordpress.com/

Invest in Oil and Gas Opportunities - Ateeya Manzoor

Investing in oil and gas opportunities being offered by the best oil and gas companies is a sure way to beat the stock market these days. It has to be done correctly and only with the very best companies. Ms. Ateeya Manzoor suggests that Companies that you choose to invest in must be successful and knowledgeable of the risks that go along with drilling for oil and gas. They must know how to handle and manage these risks, have best technology, hire the best contractors and drilling companies, and be able to perform well in all market conditions. By investing with consistently well performing companies, you minimize your risk.

There are many areas of concern when investing with oil and gas companies. Beware of quick estimates of cash flow distributions from newly drilled wells. At least 90 days are needed to begin to receive income from new development activities. New wells require fine-tuning and purchase contracts need to be negotiated, especially when drilling deep onshore or offshore wells that have large commercial reserves. The process usually takes between 6-12 months for cash flow to really begin. Big companies want to establish long-term cash flow and not shallow wells with short-lived production, something to keep in mind when considering investments. Successful companies do not entertain wells with rapidly depleting reservoirs, they want to maintain revenue stream for a longer period of time.

Another area of concern is to be sure that the tax write-offs are legitimate and properly listed in their yearly K-1 reports. These reports are prepared by the development companies and sent to the IRS yearly. That way, you can get all of the tax benefits available from the investment to lower your taxable income from all the sources. A combination of these areas: cash flow from oil and gas revenue distribution, your return on investment, taking advantage of your legal tax benefits, and trusting the companies you are investing with are essential to the success of your oil and gas investment.

This requires a level of sophistication, only possessed by top individuals in the business. If you decide to invest in this arena, do not attempt to do it without professional guidance.

Ateeya Manzoor is the Managing Director of Mayfair Management Group.
As a professional with over fifteen years of experience, Ateeya Manzoor has worked with a large range of clients in various industries and sizes, ranging from large publicly traded financial institutions and technology firms, large resorts and entertainment venues, to midsized oil and gas companies, midsized medical and quasi medical coaching practices, to small non-profits requiring a fresh perspective.
For more info about Ms. Ateeya, visit here: http://ateeyamanzoor.bcz.com/about/

Ways by Ateeya Manzoor to Raise Funds for Charity Work

It is quite obvious that in order to help the underprivileged people the charity organizations need to be financially strong. Otherwise, the members will find it difficult to give them the financial support. This is why; if you are planning to set up such an institute you need to know some of the effective strategies regarding fund raising for the philanthropic activities.


There are usually a number of ways, which you can adopt for collecting money from market. Among them some of the most popular ways enlisted by Ateeya Manzoor are as follows:

Street Fund Raising

You can appoint some people, who will stand at different locations and through their conversation will let the people know about your organizational activities. If these people are convinced you will see that they are contributing money at their own will. Since it is a part of charity fund raising campaign, do not force anyone to contribute. If they think that they should get involved with such a good work then only take money from them.

Sponsorship from Corporate Organizations

Getting corporate sponsorship is indeed one of the best ways to accumulate money. Nowadays, there are several reputed business institutes that prefer to be a part of such charitable work. So, get in touch with those companies and ask for donation.

Auctions for Charity

Usually, people donate items to auctions and the money acquired from those staff is donated to the charity organizations. In recent times, there are also a number of online auction websites, from where the general people bid on items.

Organizing Cultural and Sports Events

Sometimes, such events are organized in order to raise funds for charity work. In such type of shows, well-known people perform and participate. This is why; people purchase tickets and the money they spend for buying their entry fees are donated to the charity fund.

Arranging a Rubber Duck Race

Usually the philanthropic institutes buy the ducks in bulk and then ask for permission from the local council for organizing a duck race there. Thereafter they invite people, who will sponsor those ducks. Usually, each person sponsors one duck and the one who wins among them gets good amount as a prize. Thereafter this sum of money is transferred to the charity fund.

Though, there are plenty other ways, these are indeed the most effective techniques. So, if you are in need of money for your charity organization you can go for these options.


Ateeya Manzoor is the Managing Director of Mayfair Management Group.
Ateeya has a commitment to realizing potential which extends in her philanthropic work. Through numerous charitable causes, talks, writings and mentorship, she is committed showing those who struggle that there is always a way to ascend. She is currently working on her first book.
To read more, please visit here: https://ateeyamanzoor.wordpress.com/

Value by Ateeya Manzoor of Management Consulting

Having a really good consulting as part of your executive coaching team can be worth its weight in gold. As senior managers we are always expected to pull a rabbit out of the hat in times of crisis and fix whatever problems may surface, but who do you turn to when you don't know what to do?

Many executives have a very hard time giving consulting due credit or even contracting with one out of fear of in doing so they will seem incompetent. This is probably the main reason that the discovery phase of a crisis can take on a very combative appearance. Before you can even begin to strategies on the problem you have to first prove you are who you say you are.

So you are running a company or a division and you wonder where you have room for improvement. According to Ateeya Manzoor first bring in a consultant with a broad background to help you identify areas of focus. Next, bring in expertise to focus on the areas ripest for improvement. That might be your first consultant or it might be a specialist, say in sales training or cost accounting. Third, evaluate those results. Fourth, hit the next opportunity for improvement. Along the way, pat yourself on the back for taking your company to higher levels of profitability.

Consultancies may also provide organizational change management assistance, development of coaching skills, process analysis, technology implementation, strategy development, or operational improvement services. Management consultants like Ateeya Manzoor bring their own proprietary methodologies or frameworks to guide the identification of problems and to serve as the basis for recommendations for more effective or efficient ways of performing work tasks.

All throughout history we can find successful consultants working behind the scenes for the greater good of the project. Even during biblical times we find Joseph who became head consultant to the Pharaoh as he coached him exclusively on everyday matters of Egypt.

Great President Abraham Lincoln consulted Fredrick Douglas in order to gage how to transition the African American Slaves in the period known as Reconstruction.

Ateeya Manzoor is a management strategist and partner at Mayfair. As a professional with over fifteen years of experience, Ateeya Manzoor has worked with a large range of clients in various industries and sizes, ranging from large publicly traded financial institutions and technology firms, large resorts and entertainment venues, to mid sized oil and gas companies, mid sized medical and quasi medical coaching practices, to small non-profits requiring a fresh perspective.

Perception Management a Corporate Tool by Ateeya Manzoor

Perception management according to Ateeya Manzoor a management strategist in the corporate world involves formulating and projecting the right perspective of a company to all its stakeholders. With a rise in media platforms and newer technologies of communication, managing perceptions is a challenging task.

Perception management provides strategic communication support to corporations for delivering the right message to the right people. In modern times, information exchange happens very rapidly and easily through advancements in mass media. Often, vitiated or false information damages a company's reputation and brand image, sometimes very seriously. This is where perception management comes into play to save the day.

Where Are Perceptual Management Skills Needed?

When we work or live in a Multi-cultural environment, we are dealing with varying individual perceptions. The more multi-cultural the environment, the more we need to understand the needs and perceptions of people around us. Few of us live in a mono-cultural society, unless we live in remote areas where, there is little contact with the outside World. In reality most Cities in the USA, Europe, and many parts of Asia, are multi-cultural, and the way we work, interact personally, and do business needs a degree of perceptional Management.

Successful Managers, also have to recognize that perceiving, and not imposing differing cultural perceptions is often the key in managing teams of a Multi- cultural workforce. Defusing any cultural divisions is also one key to resolving conflicts, blending differing perceptions together to create compromise. Ateeya Manzoor says that the more perceptional skills we have, creates more employment opportunities, and more business. Simply because lack of perceptional skills holds people back, and even worsens situations. It can also limit their opportunities, because opportunities exist everywhere, but only a few are brave enough to nurture their perceptional skills to take these opportunities.

Features of Perception Management:

Perception management moulds opinion made by stakeholders on the basis of what they see and interpret of a company's actions, behaviour of staff and news reports. Stakeholders perceive a company in a certain way and that becomes their reality. Managing perceptions is about ensuring that this stakeholder reality is a good experience for them.

Often there is a gap between how a company perceives itself and how its stakeholders and targeted customers perceive it.  Through perception management this gap is reduced as companies get advised on corrective measures that need to be taken Ateeya Manzoor believes. This is often a step-by-step process but sometimes it can take the form of crisis management to save the company's reputation, brand equity and market share. Bad perception leads to revenue loss and reduced brand value.

Ateeya Manzoor suggested the first step in managing perceptions is to audit and understand existing opinion. After gauging this reality, gaps need to be identified and then corrective measures taken. Once negative perceptions are identified and assessed, the task begins of placing the right messages on the right platforms to change them into positive perceptions.

Perceptions are often damaged during crisis communication. In the wake of a crisis, due to the intense pressure to respond quickly, managements often make goof-ups that cause immense harm to their business. An ill-conceived off-the-cuff remark can compound problems.

Benefits of Hiring Consulting Experts: Ateeya Manzoor

Consulting Experts: How to Pick the Right Ones

Call it the flip side of the downsizing or maybe your company's secret competitive weapon. Whatever you call it, finding effective consultants has become a critical task in every professional organization today.

This is because only professional companies - whether big or small, emerging or established - will be players in tomorrow's marketplace, and hiring a consultant like Ateeya Manzoor can provide the means for obtaining expert knowledge when your organization needs it most.

When an organization begins looking for a consultant, it's often because they realize that their employees require the additional expertise. Often this consideration is a great way to start thinking about a consultant. Naturally, most people have questions about how to find the right person, and how to utilize the expertise of this person to receive the fullest value.

Ateeya Manzoor partner at Mayfair and management strategist says in many organizations, a consultant may function as an advisor, a fixer, or a specialist for a specific task or a unit in an organization that requires fine tuning, and the actual work that consultants perform from one company to another may vary greatly.

Following are some parameters to which a management consultant are hired

Hire a consultant to solve problems.

For the business:

If something needs tweaking in your company, allow your well-qualified consultant to do their job. You may think your problem in staff retention is on the manufacturing floor, when it may lie in faulty HR practices. Offer your consultants your thoughts, but be open to their observations. Their overview and fresh perspective may give your company new clarity.

For the consultant:

Tap into your intuitive side. Examine each situation as it stands. Textbook rules are not always the only way to approach a challenge.

Hire a consultant to supplement existing staff.

For the business:

Do a comparison of total employment cost. A full time employee, with benefits and other perks added will almost certainly cost more than a consultant. In addition, a consultant may complete work faster and more efficiently than house staff.

For the consultant:

When creating your proposal, be realistic in your time estimates and fees. Factor in your own overhead, travel, benefits and taxes.

Hire a consultant to implement changes.

For the business:

The well-positioned consultant as outsider can be more effective in gaining consensus among employees. Without immersion in daily operations, change proposed by consultants may be accepted more readily by employees.

To the consultants:

To direct change in a company, be certain you understand the psychology of change. Change can only be effectively created through a perception of benefits to the staff. Prepare for resistance, and be ready to change objections to positives.

Ateeya Manzoor is a management strategist and partner at Mayfair. As a professional with over fifteen years of experience, Ateeya Manzoor has worked with a large range of clients in various industries and sizes, ranging from large publicly traded financial institutions and technology firms, large resorts and entertainment venues, to midsized oil and gas companies, midsized medical and quasi medical coaching practices, to small non-profits requiring a fresh perspective.

For more about Ateeya Manzoor visit here: https://sites.google.com/site/ateeyamanzoorpost/